When your search is done and downloads the font.Ģ. You can google the best sites that provide the font you desire. Download ‘colored bubble letter font’ from the Internet. But, you can always download it as an additional font on the Internet. However, in those font lists, there is no colored bubble letter font to choose from. The trend is to simplify, to remove any type of stratification, to be able to speak in the best (and most immediate) way possible with the final consumer, even better if belonging to Gen Z.There are a lot of fonts that are included with Microsoft Word and you can find the one that is suitable for your needs. Paradoxically, the font that most of all has no particular distinctive signs is the one chosen to stand out, to signal a new beginning, thus ending up creating a standardization of logos and branding that does not reflect the plurality of fashion voices. The typeface has thus become an empty container, an objective means of communication, empty of any artistic value, hiding little or nothing behind those letters so distant from them. Only by listing them, one does realize how Helvetica has become the common denominator of very different brands, each symbol of a different aesthetic and imaginary, both in the streetwear world and in that of luxury.
For this type of operation, there is no more used font than Helvetica, a typeface which has long been adopted by The North Face, Fendi, A.P.C., Hood By Air, Fragment Design. In the beginning, it was Saint Laurent, closely followed by Burberry, Balmain, Celine, Diane Von Furstenberg: the best way to signal the start of a new course - or the arrival of a new creative director - is to change the logo, making it cleaner, more immediate, easy to remember and without too many frills, effectively transforming it into something very similar to the other logos already out there. For about two years we have been hearing about blanding as well as the loss of identity of fashion brand logos, a phenomenon that also affects the logos of car manufacturers.
Although its "neutral" aspect, in some ways not particularly incisive, could prove to be a point against it, precisely this ability to adapt to different spheres, industries and messages are what has made Helvetica's success.Įven before Virgil Abloh's disruptive success, the fashion world had been aware of Helvetica's potential for communication for a long time. It is thanks to its versatility and simplicity that the font immediately became popular, the favourite font of the advertising world, that used it to promote the most diverse products, from Volkswagen cars to Coca-Cola. A few years later, in 1961, this neutral font was further enhanced by Arthur Ritzel of the German company Stempel, who was commissioned to redesign and expand the series of characters, thus giving life to the Helvetica font, which in its name pays homage to the place where the typeface was originally born. It is a Gothic sans serif font, that is, without graces, without terminal strokes, with a lot of negative space (white), while the negative space contained in the lowercase 'a' resembles a tear. The new font Neue Haas Grotesk immediately stood out for its clarity, essentiality and legibility, for its simple and direct way of communicating, without frills and unnecessary embellishments. It's impressive, however, that the Helvetica font is not exactly new, but that on the contrary, it has been around since 1957, when it was invented in a Swiss printing foundry.
0 kommentar(er)
